Quali T is committed to bringing you the newest fashion finds in the imprints industry as well and the classic styles you rely on for your promotional apparel.  In additional to your favorite basic t-shirts and hooded sweatshirts, we are always on the look out for the newest trends to bring to you in apparel and prints.  Check our some of the fashion trends from New York Fashion Week below. Quali T has styles with polka dots or in this year’s hot tangerine.  We can also incorporate lacy designs into your art work  or print in shimmering ink colors.  Whether you are looking for cutting edge fashion choices or to dress up the prints on your basic tees, Quali T has you covered.  Contact us to order!

DELICATE DETAIL

Let’s get lacey. Oscar De La Renta combines detail with drama to achieve this high-voltage runway gown. The bodice, neckline and straps feature a delicate black lace, bringing attention to the model’s shoulders and face. Choose lace, crochet and other intricate fabrics to take outfits and accessories to the next level.

POLKA PARTY

Walking down the A Detacher runway at Mercedes-Benz Fashion Week, this look confirms that polka dots are once again hot. Polka dots might remind you of childhood fashion (or perhaps ’80s fashion), but when used in the right color palette, or in moderation, polka dots can add a lovely femininity to any ensemble. Choose polka dots to adorn an accessory, layer with solids and spice up basic black. Polka dots don’t always have to be the star of the show. They make a wonderful peek-out lining for jackets and bags alike.

COLOR OF THE YEAR

Pantone has named tangerine as 2012’s hot color — and the 2012 runways are full of this juicy shade. Here, Sherri Hill paired tangerine with a cool sherbet orange in this stunning gown. “Tangerine is a new, different, refreshing color,” says Susan Gagainis, brand consultant for Geiger (asi/202900). “And, men can easily wear tangerine, too.”

On the runway, tangerine is often selected as an allover garment color, but can also be paired with other shades. “The color looks great with other shades,” Gagainis says. “Head to the opposite side of the color wheel and consider blues, teals, greens, browns and reds as complementary colors.” When decorating tangerine garments, choose a color that stands out and stands up to this bright, bold color.

SHIMMER GLIMMER

Couture and retail looks were shining and shimmering their way down the Mercedes-Benz runway in preparation for a glowing spring/summer 2012 fashion season. The look? Fabrics that shimmer and glimmer. “Shiny fabrics are great for spring and summer because they are soft, feminine and fluid,” says Jennifer Tsai, vice president of operations and Lilac Bloom designer for Tri-Mountain (asi/92125). “As the weather warms up, women can ditch the chunky knits of winter and slip into slinkier fabrics and more flattering silhouettes.” Seen here on the Ralph Lauren runway, these glowing garments are appearing in various metallic shades along with blush pink and pastel green.

PLASTIC FANTASTIC

Spring showers will bring summer flowers – and a bevy of runway-ready rain gear, including this gorgeous jewel-tone jacket from the Irina Shabayeva spring 2012 show. Outerwear always has a high perceived value, making it a great gift, giveaway or incentive – and outerwear is never more important than on a cool, rainy day. In addition to leveraging the trend by providing a fashion-forward raincoat, decorators can put clients’ marks on a unique umbrella or even provide a printed plastic poncho for their outdoor events.

via asicentralblog.com

Want to be like the Lorax and promote nature and green living?   Quali T can provide you with seed paper and seeding promotions with your logo and message.  They may not be Truffula trees but are still a fun way to get your name out and help the environment.  Contact us to order!

Choosing the right company logo design will set your company apart from the competition.

Promotional products are a great way to advertise your company. But what goes on promotional products, in fact? What makes them stand out from any other product? What will attract your customers to do business with you before even knowing anything about your enterprise? The same thing that makes your company stand out among other companies at first sight – your logo.

Your company logo represents YOU.

We will never tire of repeating that the logo is the first impression your company makes on a client and as such it’s crucial to make one that will reflect what your business is all about. One simple symbol accompanied by the name of your company plus maybe a few more words must contain within themselves the whole essence of your enterprise. Are you a modern industry equipped with all the latest shiniest technologies and the most up-to-date business strategies? Are you a family business, dating years back, with an accent on traditional values? If your logo does not illustrate your company philosophy, you may have a problem. If people get the wrong impression from your company’s logo, they won’t do business with you, and if they do they might end up disappointed, and as a business owner you want anything but that!

Your company logo goes where you can’t.

Your logo is showcased everywhere. At minimum it will be seen on your website and in every corner of the internet dealing with your company. It also appears on business cards and other stationeries. It may adorn your company office. And of course, promotional products are promotional specifically because they bear your company’s logo. They may bear a lot of things – phone numbers, fax, addresses – but in the end, what makes the product promotional, what really advertises your company is the logo on it, even if it’s the simple name of your company written in a nice font.

You get what you pay for.

There are some business owners who choose to use premade templates for their logo, but in light of what was discussed above this strategy is obviously flawed since those templates are rarely perfectly adapted to one’s company. Those generic images lack in uniqueness and will not make your company memorable and easy to recognize. Others still do business with crowdsourcing companies to get a choice between hundreds of logos for cheap. However, when starting up your business, it’s recommended to invest some budget into custom logo design created by a company employing inhouse designers. They have the goal to create the perfect logo for their clients, something that crowdsourcing companies, employing a multitude of overseas designers with questionable motivation and little experience, are not likely to produce. Channeling their experience in the field, professional logo designers can create a logo that will truly represent what your company is and what it stands for.

The Bottom Line

Your company logo design is often the first impression you’ll make on a client, which is why it’s important to make sure you have a logo that properly represents your business.

via inkhead.com

The graphic designers at Quali T are ready to help you establish a new logo or update your current one.  We can work with a sketch you have or develop your concept.  Once your logo is just how you want it, Quali T specializes in printing logoed apparel and promotional products with your  logo.  Contact us to get started!

Your Logo on a Screen Printed T-shirt or your Name in Bright Lights? I gather many adventurous small business owners, entrepreneurs or even those in their corporate office cubicles have envisioned the world knowing their name or singing along to a hit song they made up in a random daydream. We all know the most practical way to tell the world who you are and what you do is by advertising. This can be scary given budget constraints. Advertising is not limited to investing in a multi-million dollar commercial, it could simply be a walking billboard.

How about a nicely screen printed t- shirt that displays your company’s logo and contact information with vibrant colors that POP out to the Average Joe on the street and screams: “HEY, BUY MY PRODUCT!” or “USE MY SERVICES!” Maybe a subtle black and white t-shirt with a fancy font imprint reading: “Elegant wedding supplies” or “Concierge” is a reminder to a target audience, if the occasion occurs, to “Call Me.” No matter what the message may be, you want it to be seen. Screen printed t-shirts or wearables are a great way to secure this objective as a mission accomplished.

Ranking high along with other top promotional products like drinkware or writing utensils, most companies choose promotional products or ad specialty items that give the most bang for their buck. A screen printed t-shirt could easily fit into your marketing budget as a promotional giveaway since it is both affordable and can speak volumes as a marketing tool.

When choosing a screen printed t-shirt it is wise to look at the quality of the t-shirt first. Why? It doesn’t matter if the shirt you purchased cost you $5.00 or $ 15.00 or it takes 1 day or 10 to produce and deliver if the quality of the product doesn’t represent you and your business in a favorable manner.

Choosing the right fabric to Screen Print a t-shirt takes a little understanding of why the quality of the fabric is one of the most important factors.

When shopping for a t-shirt, consumers turn to fabrics that feel good or look great and make the assumption that this beautiful shirt will stand the test of time, let alone make it through the screen printing process.

This is where they are wrong! Selecting the right fabric for your screen printing project is a must.

Screen printers can print on a variety of t-shirt fabrics. Let’s look at the top four t-shirt fabrics and their differences to aid you in selecting the best option for your businesses image.

Screen Printing on a 30 single T- shirt

30 singles:
The 30 singles fabric is named after the count of thread and its weight. With a high thread count like 30 the fabric is finer and a tighter weave can be achieved. This gives the shirt a softer, finer feel. The finer the shirt, the more lumps and bumps the shirt shows off in its drape. Depending on the type of business you have, screen printing on this shirt may appeal more to women consumers

Ring Spun
Ring spun means that the fiber that makes up the fabric is sent through a process where it is spun before it is knitted into the final product. Fiber (usually cotton) spun prior to knitting is finer, softer and more durable than ordinary cotton. Although the cotton that is ring spun is described as durable like 30 singles this fabric gives a more feminine look and may limit your target audience.

Pima Cotton Tee, screen printed

Pima Cotton
Also referred to as extra-long staple (ELS), Pima cotton is most often used in shirts for both men and women. They are light to wear yet provide superior warmth. The thickness is one of its advantages; besides being a very durable fabric. Manufacturers of this cotton capitalize on its longevity saying it can last as much as 50 % longer than other fabrics made from other forms of cotton. But a downfall to Pima is that; it is very absorbent cotton, so unless the T-shirt made from Pima is coated with a stain guard, spills will stay with the same longevity of the cotton.

Standard:
Standard or 100% cotton: the original t-shirt fabric is a fully breathable fabric; this means that it can be cooler to wear in warmer conditions. 100% cotton is known to be soft as well as durable. Cotton fabric is easy to care for and holds color very well. One apparel vendor notes it as “A year-round essential, our best-selling t-shirt has been voted “most popular” by groups, teams, clubs and schools across America.”
Finding the perfect T- Shirt to screen print is simple. Avoid going through the trial and error process that is NOT usually factored into one’s budget. Do this by knowing what fabric to choose. When price is a major concern, you may choose a basic heavyweight 100% cotton t-shirt with a one-color design in one location.

via Gorilla Marketing

Quali T has been providing screen printing services for over 20 years.  We pride ourselves on helping you select the right garments for your market and providing top quality screen print services.  From basic tees to moisture wicking apparel to jackets, we can screen print your logo on them all.  Contact us to order.

What do you think makes a great business card?

 

That’s the question posed to a panel of experts for a feature article this month in Advantages magazine. Titled “Build A Better Business Card,” writer Shane Dale delves deeply into what truly makes some cards stand out from the rest, and what you need to know to create a great one.

 

Here are 11 Business Card “Don’ts”

 

• Don’t use see-through or clear business cards.
• Don’t use free cards that have the name of the printing company stamped on the back.
• Don’t use outdated pictures of yourself.
• Don’t use generic clip art.
• Don’t use fill-in-the-blank cards.
• Don’t use too many different fonts.
• Don’t use fonts that are too small.
• Don’t use strongly contrasting colors.
• Don’t use a popular e-mail domain name.
• Don’t forget to include a slogan or something that indicates the nature of your business.
• Don’t forget to carefully proofread your card.

via ASICentralBlog

Quali T can help you design a business card perfect for your existing customer and to reach new ones.  Whether you are looking for a traditional design or something fun and different we can produce them for you.  Contact us today!

we’ve got more great new apparel styles for your to check out in this video from the recent promotional products show in Orlando.  Quali T is committed to bringing you the best new apparel we can find to enhance your promotional apparel line. Contact us to see more great new style and place your order today.